Bean There
Deliverables
Brand Strategy | Brand Design | Truck Design | Social Media Design
A travel-inspired brand identity for Bean There, an independent coffee truck in Ireland. Bringing together a love of speciality coffee, travel and community through a warm, playful visual identity filled with personality, thoughtful details and a sense of adventure.
The Brief
After spending seven years living Abroad and travelling the world, Anne returned to Ireland with an exciting idea: to create a coffee truck that brought together her love of travel, great coffee and connecting with people.
Bean There was never intended to be just another coffee stop. Anne wanted to create a welcoming little space where people could slow down, enjoy a moment to themselves and perhaps discover something new along the way.
The challenge was to bring those different influences together into a brand that felt warm, memorable and full of character, without leaning too heavily into obvious travel themes or coffee shop clichés.
The Approach
The creative direction was inspired by Anne's experiences of travelling and the idea that even something as simple as stopping for a coffee can become a little moment of discovery.
We explored how travel could be woven into the identity in a subtle, playful way, including the idea of a changing 'Country of the Month', introducing different places and experiences into the Bean There story.
The colour palette was inspired by sun-washed tones, reminiscent of faded buildings, sun-soaked destinations and the colours collected through travel. Paired with expressive typography, bespoke illustrations and playful brand marks, the direction felt relaxed, nostalgic and full of personality.
Every element was considered with the coffee truck itself in mind, creating an identity that would feel welcoming in person while remaining distinctive across packaging, signage and social media.
The Result
The finished identity brings together the relaxed atmosphere of a neighbourhood coffee spot with a subtle sense of adventure.
A versatile collection of logos, illustrated elements, stamps and brand marks gives Bean There plenty of ways to express its personality across the truck, takeaway cups, packaging and social media.
The sun-washed colour palette adds warmth and character, with soft, faded tones that feel nostalgic without being dated. Combined with the typography and illustrations, it creates a cohesive identity that's instantly recognisable while leaving plenty of room for creativity.
Alongside the branding, I developed reusable Canva templates and organised brand assets, giving Anne the tools to confidently create her own content and keep everything consistent as the business grows.
The result is a playful, distinctive brand that feels true to Anne and everything she wanted Bean There to represent: great coffee, good company and a little sense of adventure.
Kind Words
I genuinely couldn’t recommend Lauren enough! From the very beginning, she completely jumped on the vision I had for Bean There and understood exactly what I wanted the brand to feel like.
What I loved most was how much creativity she brought to the process herself. She came up with so many amazing ideas that were so aligned with my vision, and the little details and illustrations throughout the branding are honestly unbelievable. Everything feels so considered and unique to Bean There.
No matter what idea or request I came to her with, she was always able to bring it to life - usually even better than I had imagined it in my head! She was so patient, enthusiastic and genuinely invested in getting every detail right.
She didn’t just create branding for my business; she completely brought the whole Bean There vision to life and gave it an identity that feels so personal to me. I’m absolutely obsessed with what she has created and couldn’t have asked for a better designer to work with. 🤍