A little space for my thoughts on branding, creativity, running a business and everything in between. A few lessons learnt, some personal experiences and the occasional ramble!
Behind every independent business is someone who's taken a chance on themselves. From the stories that inspire them to the excitement of seeing their branding come to life, here's why I'll always choose to work with independent business owners.
I've worked in design for over a decade and I still experience imposter syndrome. But here's the thing... I don't always think it's a bad thing. Sometimes, questioning yourself is what keeps you learning, growing and genuinely caring about the work you do.
Bold and playful, minimal and refined, illustrated or understated. My branding projects don't all look alike, and there's a very good reason for that. Here's why I don't have a signature design style, and why I wouldn't want one.
What really makes your business different? Sometimes it's not your services, your qualifications or even your experience. It's you. Exploring why the person behind an independent business can be one of its greatest strengths, and how to bring more of that into your brand.
