A little about me. And why I love what I do.
I'm an independent brand designer based in Shropshire, working with passionate business owners to create thoughtful, distinctive brands that feel as individual as the businesses behind them.
I've been working in the design industry for over a decade, and I still get just as excited about a new project as I did when I first started.
It's about more than getting to know your business.
I love finding out what makes a business tick. The story behind it, the people it serves, the little details that might seem insignificant but often turn out to be the most important part.
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I'm naturally curious, which means I ask a lot of questions. And I listen. Properly.
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Because the best branding doesn't come from following trends or making something look a certain way. It comes from understanding what makes your business different and finding the right way to communicate that.
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I don't have a particular design style that I try to fit every client into. Every business is different, and I think its branding should reflect that.
A personal approach. From start to finish.
When you work with LJ Design Co, you work directly with me.
From our first conversation and those early ideas right through to the final details.
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I believe the best results come from working together. I'll bring the creative thinking, experience and honest advice, but your knowledge of your business is just as important.
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I'll guide you through the process, explain my decisions and sometimes challenge your thinking (in the nicest possible way!) when I believe there's a better direction.
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And because I only take on a limited number of projects at a time, you'll always have my full attention.
When I'm not designing...
Away from my desk, life is usually a little less organised and a lot louder!
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I'm a mum of two, wife and dog mum to two cockapoos, so there's rarely a quiet moment. But I wouldn't have it any other way.
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Running my own studio means I get to do something I genuinely love while making time for the people who matter most to me. And although juggling business and family life can be a bit of a balancing act, it's something I'm incredibly grateful for.
Experience, creativity and everything in between.
With a degree in Graphic Design & Illustration and over a decade of industry experience, I've had the pleasure of working with hundreds of businesses of all shapes and sizes.
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From independent start-ups finding their feet to established businesses ready for a fresh direction, every project has brought its own ideas, ambitions and challenges.
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That experience has given me far more than just technical design skills. It's taught me how to ask the right questions, see the bigger picture and turn even the most complicated ideas into something clear, creative and considered.
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And that's one of the things I love most about what I do. No two businesses, people or projects are ever quite the same. Even after all these years, I'm still learning, still finding inspiration in unexpected places and still just as excited about the next project.
Don't just take my word for it
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Working with Lauren has been an absolute joy.
Not only has she produced fantastically creative branding, she has also managed to beautifully articulate things I've never been able to put into words about my practice and (by some kind of alchemy?) helped me refine the structure of my practice in a way I didn't know I needed.
She has helped me beyond simply setting a brand direction. And it's been a lot of fun!
Thank you Lauren.
Nancy Cerritelli Therapy