Design that feels right for your business.
I offer brand-led design services for independent businesses who want to feel confident in how they present themselves and how their business is perceived.
My approach is thoughtful, considered and collaborative. I focus on creating work that makes sense for your business — not just visually, but strategically — ensuring everything feels aligned, professional and built to support your goals.
Services
Brand Design
Strong branding creates clarity and confidence.
I specialise in creating brand identities that feel right for the business as a whole — considered, consistent and designed to grow with you. My branding work goes beyond visuals alone; it’s rooted in understanding your business, your audience and how you want to be perceived.
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Alongside the visual identity, I consider brand positioning, tone of voice and messaging, ensuring everything works together cohesively. This helps create a brand that not only looks professional, but communicates clearly and feels aligned across every touchpoint.
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All design decisions are made with purpose and guided by experience rather than trends, so your brand feels relevant, usable and confident long-term.
Graphic Design
Consistent design helps reinforce trust and recognition.
I provide graphic design support for a wide range of branded materials, both print and digital. This might include brochures, reports, presentations, signage, social media graphics or other marketing assets your business needs.
Everything is designed to work seamlessly with your branding, keeping your visuals clear, consistent and professional wherever your business shows up.
Website Design
Your website should feel like a natural extension of your brand.
I design clean, considered websites that clearly communicate who you are and what you offer. I work on Wix, which I’ve found to be the most design-efficient and user-friendly platform for clients to manage once their site is complete.
If a website forms part of your project, I’ll always ensure the branding is considered first so everything works together cohesively.
A Thoughtful, Flexible Approach
Every business is different.
Some clients work with me on a full brand identity, while others return for ongoing design support as their business evolves. Whatever stage you’re at, my aim is to make the process feel clear, supported and manageable - with design decisions made thoughtfully and with the bigger picture in mind.
Working Together
If you’re looking for a designer who listens, guides and takes the time to understand your business before designing anything, I’d love to hear from you.
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Feel free to get in touch and tell me a bit about your business and what you’re looking to achieve.
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Get in touch
I wanted to have new branding for my business following a pivot in direction.
I approached Lauren as while it didn't appear that my sector was something she often worked in her website very much appealed.
From the initial call to the concepts to the final set of branding documents it was very clear to me that the brief that we had discussed was followed.
The result is a very professional look that will allow my change of direction to be managed.
The next steps are actually using all the branding, and redoing the website and printed media.
I cannot recommend Lauren enough particularly if like myself you want to achieve a look that fits your profession but also fits within your own vision.
Many many thanks
Will
William Whawell
Brand Design
Graphic Design
