Lauren Williams Photography
Deliverables
Brand Strategy | Brand Design
A complete brand identity for Lauren Williams Photography, a Shropshire-based wedding and lifestyle photographer. Combining thoughtful strategy, refined typography, a warm colour palette and bespoke illustrations to create a distinctive, personal brand that reflects her natural approach to photography.
The Brief
Lauren's photography had evolved over the years, but her existing branding no longer reflected her style or the direction she wanted to take her business.
She wanted something more refined and timeless, while retaining the warmth, personality and natural feel that make her photography so special.
The challenge was to create an identity that felt professional and established without losing the relaxed, personal approach her clients love.
The Approach
We started by looking beyond the visuals, exploring Lauren's business, her ideal clients and what makes her approach to photography different.
Her work is rooted in genuine moments, natural connections and storytelling, so it was important that her branding reflected those same qualities.
Rather than creating something overly styled or complicated, the focus was on developing a calm, cohesive identity that would complement her photography and allow the images themselves to take centre stage.
The Result
The finished identity brings together a refined logo suite, considered typography, a warm, nature-inspired colour palette and bespoke illustrations.
Each element was designed to work together while remaining flexible enough to use across her website, social media, printed materials and other brand touchpoints.
The result is a distinctive, personal identity that feels much more aligned with Lauren's work today, while giving her a consistent foundation for the future.
Kind Words
“Lauren was an absolute dream to work with! She completely understood my vision and brought it to life in a way that felt very me. The whole process was effortless and enjoyable. Answering all my questions, tweaking things I wasn't 100% sure on and coming up with my beautiful branding. I’m so proud of it all and couldn’t recommend Lauren enough!”