Nany Cerritelli
Deliverables
Brand Strategy | Brand Design | Website Visual Design
A thoughtful brand identity for Nancy Cerritelli, a counsellor, psychotherapist and coach specialising in burnout. Combining meaningful strategy, a nature-inspired colour palette and bespoke illustrations to create a warm, approachable identity centred around helping people reconnect with themselves.
The Brief
Nancy wanted to create a brand that genuinely reflected her approach to counselling, psychotherapy and coaching. Her work is deeply personal, built around human connection, compassion and helping people navigate burnout and reconnect with themselves.
The challenge was to bring clarity to her offering and communicate the depth of her work in a way that felt approachable, reassuring and authentic, without becoming overly clinical or conventional.
It was important that her branding reflected Nancy herself, as well as the people she wanted to help.
The Approach
We began by exploring Nancy's values, the relationships she builds with clients and what makes her approach to therapy different.
An important part of the strategy was finding the right balance between her specialism in burnout and the wider purpose behind her work. Rather than defining the entire brand solely around burnout, we developed the broader message of “Reconnect With Yourself”, giving Nancy a clear and meaningful foundation while allowing burnout to remain central to her services.
This direction informed the visual identity, bringing together a warm, nature-inspired palette, carefully considered typography and bespoke illustrations to create something that felt calm, human and full of personality.
The Result
The finished identity feels warm, welcoming and distinctly personal, reflecting Nancy's compassionate approach while establishing a professional and recognisable presence.
The combination of expressive typography, nature-inspired colours and illustrations brings a sense of connection and gentle growth to the brand, without relying on the typical visual clichés often associated with therapy.
Beyond the design itself, the project helped establish clearer messaging and a stronger structure for Nancy's practice, giving her a brand that communicates not just what she does, but why her work matters.
Kind Words
Working with Lauren has been an absolute joy. Not only has she produced fantastically creative branding, she has also managed to beautifully articulate things I've never been able to put into words about my practice and (by some kind of alchemy?) helped me refine the structure of my practice in a way I didn't know I needed.
She has helped me beyond simply setting a brand direction. And it's been a lot of fun!
Thank you Lauren.