Salthouse
Deliverables
Graphic Design
Ongoing graphic design and creative support for Salthouse, developing bespoke illustrations, clothing graphics, packaging and branded details that build on its existing identity. A collaborative approach to bringing fresh ideas and personality to the brand across its growing range of products.
The Brief
Salthouse already had an established brand identity, but needed additional creative support to develop new products and bring more personality and consistency to the finer details.
Working with Anna, I've been involved in a variety of design projects, from artwork for clothing collections and packaging to the smaller branded elements that help bring everything together.
Rather than starting again with a completely new identity, the focus has been on building upon what already exists, introducing fresh creative ideas while keeping everything recognisably Salthouse.
The Approach
Each project starts with understanding what Anna wants to achieve and how the new designs will sit alongside the existing Salthouse branding.
One of the key elements has been developing bespoke illustrations and graphics, including the brand's distinctive monkey illustration, which I created to complement its existing wordmark.
From there, I've explored how these visual elements can be adapted across different applications, including clothing graphics, packaging patterns and printed materials.
The ongoing nature of our working relationship means I can bring new ideas to the table while maintaining a consistent understanding of the brand and its personality. It's a collaborative process that allows the creative direction to develop naturally as new projects arise.
The Result
Through a series of individual projects and dedicated design time, we've developed a growing collection of creative assets that add personality and detail to the Salthouse brand.
From bespoke illustrations and clothing graphics to packaging designs, patterns and internal garment labels, each element has been created to work alongside the existing identity while bringing something new to the overall brand experience.
The result is a collection of considered, practical designs that help Salthouse maintain a recognisable visual identity across its products and packaging, while continuing to introduce fresh ideas as the business evolves.
It's also a great example of how ongoing graphic design support can help an established brand develop without needing to start from scratch.
Kind Words