Auxilium
Brand identity & website design for an internal auditing and risk assurance consultancy.
Industry
Internal auditing • risk assurance • ISO auditing & consultancy
Brief
To create a refined, professional brand identity and simple website that communicates calm confidence, clarity and expert-led assurance - positioning Auxilium as modern, trustworthy and future-ready.
Deliverables
Brand identity • logo suite • colour palette • typography • tailored iconography • supporting brand assets • brand guidelines • two-page website design & build
Outcome
A quietly confident brand presence with a clean, intuitive digital experience — designed to build trust quickly and communicate services with precision and ease.
About the project
Auxilium is an internal auditing and risk assurance consultancy offering expert-led support to businesses who need clarity, structure and confidence when it comes to compliance and assurance.
They came to me looking for a brand identity that felt intelligent and modern, without becoming overly corporate or cold — something that reflected their calm, expert approach and positioned them as trustworthy from the very first interaction.
Alongside the visual identity, they also needed a simple, professional website that clearly communicates their services and makes it easy for the right clients to take the next step.
The Brief
The goal was to create a brand that felt:
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Calm, considered and expert-led
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Professional and trustworthy
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Modern, intelligent and refined
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Clear and easy to apply across digital and print
Auxilium needed a full brand system — not just a logo — with supporting assets that could be used consistently as the business grows. The website needed to be clean, intuitive and straightforward, helping visitors understand services quickly and feel confident getting in touch.
Brand Direction & Strategy
The identity was built around the idea of quiet confidence — a brand that doesn’t rely on bold claims or visual noise to be taken seriously.
The strategy focused on creating clarity and structure through:
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a restrained, intelligent visual language
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calm, confident typography
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a modern palette that feels professional and composed
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a consistent set of supporting assets to strengthen brand recognition
The overall goal was to position Auxilium as an expert-led consultancy with an assured, future-ready presence — clear, ethical and dependable.
Visual Identity
I created a full visual system starting with a custom logo suite designed to be flexible across every application - from documents and presentations to digital platforms.
A considered colour palette was developed to feel calm and modern, supporting a sense of trust without feeling overly corporate. Typography was selected to be clean and legible, reinforcing clarity and professionalism throughout the brand.
To support the identity further, I designed tailored iconography and supporting brand assets - giving Auxilium a cohesive visual toolkit that adds structure and consistency across communications.
Website Design
Alongside the brand identity, I designed and built a two-page website that communicates Auxilium’s services clearly and professionally.
The website was designed with simplicity and ease in mind:
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Clear hierarchy and layout for quick understanding
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Calm, minimal design that supports credibility
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A straightforward user journey that encourages action without pressure
The result is a clean digital presence that feels aligned with the brand - modern, intuitive and built to grow.
The Outcome
Auxilium now has a refined brand identity and website that reflect their calm confidence, clarity and expert-led approach.
The business presents itself with a quietly confident presence that feels modern and trustworthy — helping to build credibility quickly, communicate services with ease, and provide a strong foundation for future growth.
Client
Feedback
"Lauren was recommended to me to support a complete brand refresh, and I have nothing but praise for her work. The process was smooth and straightforward from start to finish, her eye and instinct for design are impeccable, and she has the rare ability to transform somewhat vague or abstract concepts into a stunning reality. She took away a headache as I had been procrastinating over branding for ages, and I'm so pleased with the result."
